When you are trying to boost your online profile in Alabama, then finding the right SEO Bristol agency is necessary. Through their campaigns and projects, they should be able to draw organic search traffic to your company website and then convert that into revenue and resources your business can profit from. When the time comes to find your next SEO agency, it honestly won’t matter if you’re looking to replace someone, find a firm for the first time you ever use outside SEO help, or are just looking to make sure your current partner is still the right fit. In every case, you need to interview multiple potential possibilities.
Your business meeting with any SEO Bristol agency should involve a free-flowing conversation. If they intrigue you enough that you’ve invited them over to sit down and chat with them, then you don’t really need to hear their sales pitch. Likely, they’ll have one to start the meeting with, but it should not dominate the entire proceeding. In fact, it should take a minority of the time everyone has allotted for this meeting, because you don’t want an SEO agency just looking to close a sale. You want a relationship, a partnership. These early interviews are not unlike sharing a quick coffee or beer with someone before committing to bigger dates.
To that end, while you want to be SEO savvy enough to understand any technical jargon they are discussing and throwing at you, you also want to get to know them as a business. If they sent one person to talk to you, ask them personal questions and get to know them as a person. How do they generate backlinks for their clients? How long have they been in the industry? How long have they been at their firm?
Questions like these give you a real insight into how the agency runs itself, not just its SEO campaigns. You want to partner up with an agency that is looking to serve and assist its clients, not just take your money and whip up a set number of backlinks or blog posts. In fact, you’ll hopefully get questions from their side of the table. What are your company goals? How will SEO help? What metrics do you use to measure success? What keywords do you target? Who are your competitors?
When you interview an SEO agency that wants to get to know your business, you know they’re trying to figure out how they can help you win, not just move up rankings.